Indonesia Urged To Promote MICE Tourism

JAKARTA, Oct 8 -- An official at the Tourism and Creative Economy Ministry said Indonesia needs to promote MICE tourism as it has potential to generate income seven times higher than other types of special interest tourism, Indonesia's Antara news agency reported.

"If wee want quality tourism, Indonesia should promote MICE tourism. MICE visitors are generally bigger spenders," said Achyaruddin, director of special interest tourism and MICE on Tuesday.

Achyaruddin said Indonesia is still lagging behind other countries in the development of meetings, incentives, conferences and events (MICE) tourism.

MICE tourism faces the problem of lack of availability of large convention and exhibition rooms.

Convention and exhibition rooms with more than 6,000-seat capacity are found only in Jakarta and Bali among tourist destinations in the country.

Other tourist destinations such as Surabaya, Medan, Manado, Makassar, Bandung, Solo and Yogyakarta, and emerging destinations like Balikpapan and Lombok have smaller meeting and exhibition centres.

Other challenges faced by the MICE tourism sector are related to infrastructure, accessibility, human resources and connectivity.

Achyaruddin said the ministry is studying the potential of a number of cities in MICE tourism. 



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